A digital media planner is responsible for the placement of online advertising and other forms of digital marketing. They work with clients to determine the best way to reach their target audience and then create a plan that will achieve the desired results.
Digital Media Planner job duties include:
- Research and analyze data to identify trends and insights in order to support the development of digital media plans
- Develop, implement, and track digital media campaigns that align with business objectives
- Manage budgets and campaign costs while ensuring efficient use of resources
- Monitor campaign performance and optimize accordingly to achieve desired results
- Generate regular reports on campaign progress and deliverables
- Stay up-to-date on latest industry trends and best practices in digital media planning and execution
- Collaborate with cross-functional teams including but not limited to creative, account management, and analytics
- Provide thought leadership and strategic recommendations to clients and internal teams
- Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment
- Excellent verbal and written communication skills
Digital Media Planner Job Requirements
Most digital media planners have a bachelor's degree in advertising, marketing, communications, or a related field. Many also have experience working in an advertising agency or media outlet. Certification from the American Association of Advertising Agencies (4A's) or the Media Planning Association (MPA) is also helpful.
Digital Media Planner Skills
- Digital media planning
- Media buying
- Campaign management
- Digital marketing
- Online advertising
- Search engine marketing
- Social media marketing
- Display advertising
- Web analytics
- Creative direction
- Copywriting
- Project management
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How to become a Digital Media Planner
A digital media planner is responsible for the placement of advertising and marketing content across digital platforms including websites, mobile applications, and social media networks. As a digital media planner, you will work with clients to understand their advertising goals and objectives, and then develop strategies to reach those audiences through digital channels. In order to become a successful digital media planner, you should have strong analytical skills and be comfortable working with numbers and data. You should also be well-versed in the latest digital marketing trends and technologies.
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