An advertising account manager is responsible for the day-to-day management of an advertising account or accounts. They work with clients to develop campaigns, negotiate contracts, and oversee the execution of the campaigns. They also work with other members of the agency team, such as creatives, media planners, and researchers, to ensure that the campaigns are on strategy and on budget.
Advertising Account Manager job duties include:
- Meeting with clients to discuss their advertising needs
- Researching and planning advertising campaigns
- Negotiating contracts with vendors and media outlets
- Purchasing advertising space or time in various media outlets
- Monitoring campaign performance and making changes as needed
- Keeping up with industry trends and new advertising opportunities
- Presenting campaign results to clients
- Managing budgets and ensuring campaigns are cost-effective
- Overseeing the work of junior account managers and assistants
Advertising Account Manager Job Requirements
An Advertising Account Manager typically needs a bachelor's degree in advertising, marketing, or a related field. Many employers also prefer candidates who have experience working in advertising, marketing, or sales. Some employers may require certification, such as the Certified Advertising Specialist credential offered by the American Advertising Federation.
Advertising Account Manager Skills
- Negotiation
- Presentation
- Budgeting
- Client management
- Creativity
- Strategic thinking
- Time management
- Writing
- Research
- Account planning
- Media buying
Related: Top Advertising Account Manager Skills: Definition and Examples
How to become an Advertising Account Manager
The advertising account manager is responsible for the day-to-day management of an advertising agency's client accounts. They are the main point of contact between the client and the agency, and play a key role in ensuring that the client is happy with the work that the agency is doing.
To become an advertising account manager, you will need to have a strong background in marketing and advertising. You should be able to think creatively and come up with innovative ideas that will help to sell a product or service. You will also need to be highly organized and have excellent communication skills.
If you have these skills and attributes, then a career as an advertising account manager could be perfect for you.
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