Top 12 Community Relations Manager Skills to Put on Your Resume

A Community Relations Manager builds trust, stitches together voices outside the company, and turns goodwill into momentum. The right skills on a resume don’t just look tidy; they telegraph how you listen, organize, measure, and champion programs that actually land with people.

Community Relations Manager Skills

1. Salesforce
2. Hootsuite
3. Canva
4. Mailchimp
5. Google Analytics
6. Slack
7. Trello
8. Zoom
9. Microsoft Excel
10. WordPress
11. Asana
12. Adobe Photoshop

1. Salesforce

Salesforce is a cloud CRM that centralizes contacts, conversations, and programs, with apps for service, marketing, and analytics. For community work, it becomes the hub: one place to see stakeholders, track outreach, and measure impact.

Why It's Important

It keeps every touchpoint in view, makes follow-ups automatic, and reveals which initiatives spark real engagement. Less guesswork, more signal.

How to Improve Salesforce Skills

1. Build on Experience Cloud: Create branded portals for partners, volunteers, or residents. Surface the right data with profiles and permissions so each group gets what they need—no noise.

2. Adopt CRM Analytics: Replace static reports with dashboards that track participation, sentiment proxies, and conversion to action. Set alerts for trend changes.

3. Automate with Flow: Route new inquiries, tag records, send nudges, and assign tasks on triggers. Time back to work the room, not the admin.

4. Personalize Messaging: Use Marketing Cloud or Account Engagement to segment by interest, location, and engagement level. Send fewer, better messages.

5. Encourage Collaboration: Keep conversations close to records with Chatter and Slack integrations. Questions land where the data lives.

6. Close the Loop: Collect feedback with surveys tied to contact records. Push insights into dashboards and iterate programs fast.

How to Display Salesforce Skills on Your Resume

2. Hootsuite

Hootsuite pulls multiple social channels into a single dashboard for publishing, listening, and analytics. One cockpit, many runways.

Why It's Important

You can monitor mentions, reply quickly, and schedule across platforms without juggling tabs. Community conversations feel close and manageable.

How to Improve Hootsuite Skills

1. Time it right: Use publishing recommendations and historical data to post when your crowd actually shows up.

2. Stream your listening: Build streams for keywords, regions, and partners. Triage fast and tag for follow-up.

3. Turn analytics into action: Track content themes, response times, and advocacy. Drop what fizzles, double down on formats that spark replies.

4. Tighten workflows: Use team assignments, saved replies, and approval flows. Speed with guardrails.

5. Keep a single source: Tag posts and campaigns consistently. UTM standards help connect social to site behavior later.

How to Display Hootsuite Skills on Your Resume

3. Canva

Canva is a simple design tool for turning ideas into visuals—posts, flyers, one-pagers, slide decks—without a design degree.

Why It's Important

Clear visuals travel. They make events pop, policies understandable, and community wins easy to share.

How to Improve Canva Skills

1. Build a brand kit: Lock in colors, logos, and typography. Consistency breeds recognition.

2. Template the routine: Reusable layouts for event promos, announcements, and recaps. Faster turns, steady quality.

3. Design for accessibility: Strong contrast, legible type, descriptive file names and alt text when publishing.

4. Collaborate in-file: Use comments and version history. Keep edits in one place.

5. Plan and schedule: Build a content calendar and schedule posts straight from Canva when it fits your stack.

How to Display Canva Skills on Your Resume

4. Mailchimp

Mailchimp is a marketing platform centered on email, with automations, customer journeys, and light CRM features.

Why It's Important

Email still converts. Segment well, speak plainly, and you’ll drive participation, donations, and event turnout without shouting.

How to Improve Mailchimp Skills

1. Segment like you mean it: Interests, location, lifecycle stage, engagement score. Relevance wins.

2. Personalize smartly: Merge tags for names and roles, conditional content for different segments. Human, not spammy.

3. Automate journeys: Welcome series, event reminders, re-engagement drips. Set triggers and let the system do the nudging.

4. Test and learn: Subject lines, send times, content blocks. A/B tests keep you honest.

5. Mind deliverability: Authenticate (SPF/DKIM), prune inactive contacts, and keep list hygiene tight.

6. Close the attribution loop: Use UTM tagging consistently so downstream analytics can tell you what worked.

How to Display Mailchimp Skills on Your Resume

5. Google Analytics

Google Analytics (GA4) tracks how people find and engage with your digital properties. Events, not pageviews, drive the model.

Why It's Important

It shows which stories land, which pages leak attention, and which channels actually bring in the right people. Strategy gets sharper.

How to Improve Google Analytics Skills

1. Define conversions: Mark the actions that matter—registrations, downloads, contact submissions—so reports elevate them.

2. Map key events: Track clicks, video plays, file downloads, and outbound links. Use Tag Manager to keep implementation tidy.

3. Segment wisely: Compare by geography, referrers, device, and engagement. Different audiences, different behaviors.

4. Use Explorations: Funnel, path, and cohort analyses reveal friction and drop-off points fast.

5. Standardize UTMs: One naming scheme across teams. Cleaner acquisition reports, fewer mysteries.

6. Review and act: Schedule a cadence. When the data shifts, the plan shifts.

How to Display Google Analytics Skills on Your Resume

6. Slack

Slack is where conversations, files, and quick decisions live, sorted into channels that mirror your work.

Why It's Important

For community efforts, speed matters. Slack shortens the distance between a question and an answer, a report and a response.

How to Improve Slack Skills

1. Channel architecture: Clear naming, pinned guides, and topic-based channels keep chatter useful.

2. Automate the routine: Workflow Builder for intake forms, FAQs, and handoffs. Less ping-pong, more progress.

3. Integrate your tools: Connect calendars, file storage, task systems. Work happens where talk happens.

4. Foster engagement: AMAs, recognition rituals, and quick polls. Rituals keep communities lively.

5. Make it accessible: Use readable formatting, captions where possible, and keep alt text in mind when sharing images.

6. Train lightly, often: Short refreshers when features roll out. New tricks get used only if people know them.

How to Display Slack Skills on Your Resume

7. Trello

Trello is a visual project manager—boards, lists, cards—that makes workflows obvious at a glance.

Why It's Important

Programs, events, partners, issues. You can wrangle it all, assign owners, and track status without drowning in spreadsheets.

How to Improve Trello Skills

1. Structure by flow: Build lists that match your real stages—intake, triage, in progress, review, done. Name them plainly.

2. Automate with Butler: Due dates, assignments, labels, recurring tasks. Cards move themselves along the track.

3. Power-Ups that matter: Calendar, Custom Fields, Dashcards, and reporting to get visibility without exporting.

4. Templates and checklists: Standardize event runbooks and outreach cadences. Fewer steps missed.

5. Centralize resources: Pin FAQs and policies on a reference board. No more hunting.

6. Feedback intake: Pipe form submissions into a board. Tag, sort, respond, repeat.

How to Display Trello Skills on Your Resume

8. Zoom

Zoom powers virtual meetings, webinars, and workshops that don’t feel like a slog when run well.

Why It's Important

It brings distant stakeholders into the room. Briefings, consultations, town halls—connection at scale.

How to Improve Zoom Skills

1. Drive interaction: Polls, Q&A, chat prompts, and hand-raises keep voices flowing.

2. Secure the space: Waiting rooms, passcodes, host-only screen share, and restricted invites. Keep disruptions out.

3. Be inclusive: Live captions, transcripts, interpreters, and accessible materials shared ahead of time.

4. Use breakout rooms: Small-group discussions for deeper input, then reconvene to synthesize.

5. Follow up: Send recordings, notes, and a short survey. Close the feedback loop while it’s fresh.

How to Display Zoom Skills on Your Resume

9. Microsoft Excel

Excel is the Swiss Army spreadsheet for organizing budgets, tracking outreach, and slicing results.

Why It's Important

Fast analysis, tidy records, and visuals that explain the point without a speech. You need all three.

How to Improve Microsoft Excel Skills

1. Modern functions: XLOOKUP, FILTER, UNIQUE, SORT, LET, and LAMBDA. Cleaner formulas, fewer headaches.

2. Pivot like a pro: PivotTables and slicers to summarize participation, sentiment tags, and resource use.

3. Power Query: Import, clean, and combine messy datasets. Automate the grunt work.

4. Visuals that inform: Charts with clear labels, sparklines for trend lines, conditional formatting to spotlight outliers.

5. Data discipline: Convert ranges to Tables, add validation, and document assumptions right in the sheet.

How to Display Microsoft Excel Skills on Your Resume

10. WordPress

WordPress is a content management system for building sites without reinventing the wheel every week.

Why It's Important

Own your hub. Publish updates, host resources, and invite feedback on a platform you control.

How to Improve WordPress Skills

1. Lean into the block editor: Patterns, reusable blocks, and style presets keep pages aligned with your brand.

2. Performance and security: Keep core, themes, and plugins updated; use caching and backups; enforce least-privilege roles.

3. Accessibility first: Headings in order, alt text, high contrast, keyboard-friendly navigation. Everyone gets in.

4. Measure and iterate: Track on-site search, top content, and engagement paths. Improve what people actually use.

5. Community engagement: Comment moderation, forms for questions, and a clear contact path. Make it easy to be heard.

How to Display WordPress Skills on Your Resume

11. Asana

Asana organizes work into projects, tasks, and timelines so nothing slips through the cracks.

Why It's Important

Clear owners. Clear deadlines. Clean reporting. Community programs run smoother when the plan is visible.

How to Improve Asana Skills

1. Templates for repeatables: Campaigns, events, and feedback cycles. Save the pattern and reuse.

2. Rules and automations: Auto-assign, set due dates, move tasks between sections. Manual busywork melts away.

3. Custom fields and forms: Standardize intake and tag work by priority, audience, or region.

4. Portfolios and goals: Roll up projects into outcomes. Track progress at the program level, not just the task list.

5. Collaborate beyond the team: Guest access for partners or community leads on specific projects, with guardrails.

How to Display Asana Skills on Your Resume

12. Adobe Photoshop

Photoshop edits and composes images for campaigns, reports, and social visuals. Precision when you need it.

Why It's Important

Strong imagery lifts your story. Clean, consistent, on-brand graphics turn attention into understanding.

How to Improve Adobe Photoshop Skills

1. Work non-destructively: Smart Objects, adjustment layers, and masks so you can tweak forever without starting over.

2. Speed with styles: Layer styles, libraries, and templates to keep brand elements consistent across assets.

3. Batch the routine: Actions for resizing, exports, and watermarking. One click, many files.

4. Design for platforms: Export right-sized, compressed images with proper color profiles. Crisp, quick-loading visuals.

5. Keep learning: In-app tutorials and community challenges surface new techniques you can put to work immediately.

How to Display Adobe Photoshop Skills on Your Resume