Top 12 Copywriter Skills to Put on Your Resume

In today’s noisy market for content, a sharp, story-forward resume can tilt the odds for any copywriter. Spotlight the skills that prove you can rank, persuade, and deliver results. Do that, and hiring managers stop skimming and start reading.

Copywriter Skills

1. SEO
2. WordPress
3. Google Analytics
4. SEMrush
5. Ahrefs
6. Mailchimp
7. Adobe InDesign
8. Canva
9. HubSpot
10. Hootsuite
11. Grammarly
12. Copyscape

1. SEO

SEO, or search engine optimization, means shaping content so it surfaces for the right searches and wins the click. Smart keyword use, crisp page structure, and audience-first clarity—those pieces work together to pull in organic traffic.

Why It's Important

When your copy ranks, it’s seen. More impressions, more visits, more chances to convert. That visibility compounds over time.

How to Improve SEO Skills

To improve SEO as a copywriter, focus on:

1. Keyword research: Identify primary and secondary keywords with solid intent and reasonable difficulty. Weave them naturally into titles, H1/H2s, body copy, and alt text.

2. Search intent alignment: Map content to what the reader actually wants—informational, transactional, or navigational—and structure pages to satisfy that intent fast.

3. On-page basics: Write tight title tags and meta descriptions, use descriptive headings, keep URLs clean, and add relevant internal links to strengthen topic clusters.

4. Content quality: Depth beats fluff. Answer the next question before the reader asks. Update evergreen pieces regularly to keep them fresh.

5. Mobile readiness: Make sure pages load quickly and read beautifully on phones. Short paragraphs. Scannable sections. No bloated assets.

6. Distribution: Promote content on social and email to spark early engagement and signal relevance.

7. Measurement: Track rankings, traffic, and conversions. Iterate based on what performs, not what feels right.

Work these fundamentals and your pages climb. Patiently, then suddenly.

How to Display SEO Skills on Your Resume

2. WordPress

WordPress is a flexible content management system. For copywriters, it’s the workbench—drafting, formatting, publishing, and updating without wrestling code.

Why It's Important

It speeds up publishing, supports SEO, and makes collaboration painless. You focus on the words; the CMS handles the chassis.

How to Improve WordPress Skills

To strengthen your WordPress chops:

1. Organize content: Use categories and tags intentionally. Build internal links and related content hubs to reinforce topical authority.

2. Master the block editor: Build skimmable layouts with headings, columns, and reusable blocks. Create templates for recurring content types.

3. SEO setup: Configure an SEO plugin, craft schema where relevant, and keep sitemaps tidy. Fix broken links quickly.

4. Performance: Compress images, defer heavy scripts, and use caching. Faster sites get more love from readers and search engines.

5. Security and backups: Keep plugins and core updated. Use backups on a schedule. Protect your work.

6. Accessibility: Alt text, proper heading hierarchy, and clear contrast. Good for users, good for rankings.

7. Workflow: Use drafts, revisions, and scheduled publishing to keep content moving smoothly.

The result: cleaner posts, fewer snags, stronger outcomes.

How to Display WordPress Skills on Your Resume

3. Google Analytics

Google Analytics 4 (GA4) reveals how people find and engage with your content. Events, conversions, traffic sources—data that helps sharpen your editorial instincts.

Why It's Important

It shows what resonates and what falls flat. You write smarter when the numbers talk back.

How to Improve Google Analytics Skills

Level up with GA4 by doing the following:

1. Define outcomes: Set up conversions tied to content goals—newsletter signups, demo requests, downloads, time engaged.

2. Use events and parameters: Track scroll depth, video plays, and CTA clicks to understand engagement beyond pageviews.

3. UTM discipline: Tag campaigns consistently so you can attribute traffic and conversions to specific copy and channels.

4. Audience insights: Study location, device, and interests. Write to the people who actually show up.

5. A/B testing: Experiment with headlines, intros, and CTAs using dedicated testing tools such as Optimizely or VWO. Let results steer revisions.

6. Search visibility: Link Search Console with GA4 to see queries and landing pages, then refine content around proven demand.

7. Content grouping: Group similar content to spot themes that win—then make more of it.

Track, learn, iterate. That loop pays dividends.

How to Display Google Analytics Skills on Your Resume

4. SEMrush

SEMrush is a powerhouse for SEO research and monitoring—keywords, competitive intel, content gaps, and rank tracking to guide smarter copy.

Why It's Important

It surfaces what your audience searches for and how competitors earn clicks, so you can craft pages that outrank and outserve.

How to Improve SEMrush Skills

Make the most of it:

1. SEO Writing Assistant: Draft and adjust copy with real-time suggestions on readability, tone, keywords, and originality.

2. Keyword discovery: Hunt for high-intent phrases with manageable difficulty. Build clusters and map them to pages.

3. Competitor teardown: Analyze top performers. Note word count, structure, subtopics, and backlinks. Then do it better.

4. Position tracking: Monitor rankings for target keywords and adjust pages when momentum stalls.

5. SEO content templates: Use data-backed guidelines to shape outlines that actually rank.

Consistency with these practices compounds performance.

How to Display SEMrush Skills on Your Resume

5. Ahrefs

Ahrefs helps you spot opportunity: keywords worth chasing, links worth earning, competitors worth dissecting.

Why It's Important

It directs effort where it counts, so your content lands where readers—and search engines—care.

How to Improve Ahrefs Skills

Strengthen your workflow with:

1. Keyword optimization: Choose terms with clear intent and strong potential. Blend primary and related keywords throughout your piece.

2. Competitor analysis: Reverse-engineer high performers—topics, outlines, link profiles. Fill gaps they’ve missed.

3. Content gap analysis: Identify keywords competitors rank for that you don’t. Build targeted articles to close the distance.

4. Backlink building: Create linkable assets—original research, tools, or guides—and pitch relevant sites with thoughtful outreach.

5. Ongoing audits: Refresh decaying content, fix broken links, and shore up internal linking to revive rankings.

Small corrections over time, big gains in aggregate.

How to Display Ahrefs Skills on Your Resume

6. Mailchimp

Mailchimp is an email marketing platform for building lists, sending campaigns, and tracking results—perfect terrain for performance-focused copy.

Why It's Important

Email converts when the message, timing, and audience match. Mailchimp makes that orchestration tangible and measurable.

How to Improve Mailchimp Skills

Dial it in with:

1. Segmentation: Group subscribers by behavior, interest, and lifecycle stage. Speak to what each segment actually needs.

2. Personalization: Use merge fields and conditional content to make messages feel one-to-one.

3. A/B tests: Trial subject lines, preview text, CTAs, and send times. Keep the winners, drop the laggards.

4. Automation: Build welcome series, lead nurture flows, and re-engagement campaigns that run while you write the next thing.

5. Design for mobile: Short blocks, tappable buttons, and images sized for smaller screens.

6. Crystal-clear CTAs: One primary action per email. Make it obvious. Make it urgent when it counts.

7. List hygiene: Remove inactive contacts, validate addresses, and throttle frequency to protect deliverability.

8. Reporting: Watch opens, clicks, and conversions—not just vanity metrics. Tie campaigns to revenue where possible.

Better targeting plus better tests equals better outcomes.

How to Display Mailchimp Skills on Your Resume

7. Adobe InDesign

InDesign is where words and layout shake hands—magazines, brochures, ebooks, sales sheets, and more.

Why It's Important

Copy lands harder when typography, spacing, and structure support the message. InDesign gives you that control.

How to Improve Adobe InDesign Skills

Sharpen your process:

1. Keyboard shortcuts: Learn the essentials to move faster and reduce friction.

2. Story Editor: Edit text distraction-free, then pop back into layout mode to finesse spacing.

3. Styles: Use paragraph, character, and GREP styles to automate consistent formatting across long documents.

4. Find/Change: Make global text edits in seconds, not hours.

5. Preflight and packaging: Catch errors before export and bundle assets cleanly for handoff.

6. Proofing: Run spellcheck and read aloud. Fresh eyes, fewer mistakes.

Speed and consistency set pros apart.

How to Display Adobe InDesign Skills on Your Resume

8. Canva

Canva gives copywriters a simple way to craft visuals—social posts, one-pagers, slide decks—without opening heavy design software.

Why It's Important

Words paired with sharp visuals get shared, remembered, and acted on. Canva makes that pairing quick.

How to Improve Canva Skills

Get more from it:

1. Brand consistency: Use Brand Kits—fonts, colors, logos—to keep every asset on-message and on-look.

2. Layout discipline: Lean on grids, alignment tools, and spacing. Clarity beats clutter.

3. Template systems: Create reusable templates for series content to speed production and maintain uniformity.

4. Export smarts: Choose the right formats and compression for web, social, or print so assets stay crisp and light.

5. Collaboration: Use comments and version history to coordinate edits with designers and stakeholders.

Design becomes a force multiplier for your copy.

How to Display Canva Skills on Your Resume

9. HubSpot

HubSpot centralizes content, email, CRM, and analytics—so your copy can drive leads and your data can close the loop.

Why It's Important

From blog post to CTA to form fill to deal stage, you can trace the thread and optimize the whole journey.

How to Improve HubSpot Skills

Level up your impact:

1. Topic strategy: Build pillar pages and clusters around core themes. Internal links do the heavy lifting for authority.

2. On-page optimization: Use built-in SEO guidance, structure content for snippets, and keep CTAs relevant to the reader’s stage.

3. Smart content: Personalize modules by lifecycle or segment to lift relevance and conversion.

4. Lead nurturing: Create email sequences that educate, overcome objections, and invite action at the right time.

5. Analytics: Track assisted conversions and attribution. Double down on formats and topics that move pipeline.

Alignment across marketing and sales makes your words work harder.

How to Display HubSpot Skills on Your Resume

10. Hootsuite

Hootsuite corrals your social channels—plan, schedule, monitor, and measure from a single dashboard.

Why It's Important

It keeps your cadence consistent and your reporting coherent, which is half the battle in social.

How to Improve Hootsuite Skills

Make it sing:

1. Editorial calendar: Map themes, campaigns, and posting times across networks. Balance evergreen with timely content.

2. Content library: Store approved copy and assets for quick reuse. Maintain variations per platform.

3. Listening streams: Track keywords, mentions, and competitors. Jump into conversations while they’re hot.

4. UTM tagging: Auto-apply UTMs so performance rolls up cleanly in analytics.

5. Testing: Trial different hooks, formats, and lengths. Watch engagement and refine quickly.

6. Approval workflows: Use roles and routing to keep quality high without slowing the pace.

7. Time zone coverage: Schedule for when your audience is actually online, not just when you are.

The difference between noise and traction is focus.

How to Display Hootsuite Skills on Your Resume

11. Grammarly

Grammarly flags grammar slips, style snags, and tonal mismatches—useful guardrails for clean, confident copy.

Why It's Important

Consistency and clarity build trust. Tools that help you hit that mark save revisions later.

How to Improve Grammarly Skills

Get more value out of it:

1. Custom style guides: Add brand rules, preferred spellings, and banned terms so feedback matches your voice.

2. Domain settings: Choose the right intent and audience for each project to get sharper suggestions.

3. Tone control: Check tone and formality before publishing. Adjust diction to fit the moment.

4. Snippets: Save reusable lines—disclaimers, CTAs, product boilerplate—to stay consistent and fast.

5. Deliberate practice: Review flagged issues, learn the why, and watch your first drafts need less cleanup over time.

Treat it like a coach, not a crutch.

How to Display Grammarly Skills on Your Resume

12. Copyscape

Copyscape checks originality so your work stays yours—and your clients stay safe from duplicate content issues.

Why It's Important

Original content protects reputation and rankings. Nothing derails trust like unintentional duplication.

How to Improve Copyscape Skills

Use it well:

1. Premium checks: Run deeper scans for long-form pieces and high-stakes pages.

2. Private index: Store your approved content to detect unauthorized reuse.

3. Batch scans: Audit multiple URLs or documents at once to streamline QA.

4. Process integration: Add a plagiarism check step before publication and during updates.

5. Citation hygiene: Quote accurately and credit sources when needed. Paraphrase thoughtfully.

A quick scan now saves headaches later.

How to Display Copyscape Skills on Your Resume