Top 12 Web Content Writer Skills to Put on Your Resume

The web keeps shifting. Audiences splinter. Algorithms morph. Writers who can map strategy to words, shape structure with care, and measure what lands will keep winning. On a resume, show the blend: craft, technical fluency, data sense, and a knack for clear, human storytelling.

Web Content Writer Skills

1. SEO Optimization
2. WordPress
3. HTML/CSS
4. Google Analytics
5. Content Management Systems (CMS)
6. Adobe Photoshop
7. Copywriting
8. Proofreading
9. Keyword Research
10. Social Media Platforms
11. UX/UI Principles
12. Email Marketing

1. SEO Optimization

SEO for a web content writer means shaping content so search engines can find it, understand it, and reward it. Think intent-driven keywords, clean structure, helpful internal links, and content that actually solves the reader’s problem.

Why It's Important

Good SEO brings compounding traffic. Your articles rank, readers arrive, and trust builds—without paying for every click.

How to Improve SEO Optimization Skills

Level up by focusing on:

1. Keyword research: Map primary and related terms (including questions and synonyms). Place them naturally—titles, H1/H2s, early body copy, image alt text.
2. Search intent: Match format to need. Tutorials for how-tos, comparisons for “vs” searches, product pages for transactional queries.
3. On‑page essentials: Write scannable titles and meta descriptions. Use descriptive headings, short paragraphs, and clear, relevant anchor text for internal links.
4. Technical basics: Ensure fast load times, mobile-friendly layouts, and accessible markup (alt text, proper heading order).
5. Content quality: Depth wins. Add original data, examples, and visuals. Update aging posts to keep them fresh and accurate.
6. Structure for snippets: Use lists, tables, definitions, and concise answers to capture rich results.

Consistent, intent-first content paired with tidy on-page structure outperforms quick fixes.

How to Display SEO Optimization Skills on Your Resume

2. WordPress

WordPress lets writers draft, organize, and publish without wrestling code. Themes, blocks, and plugins make shaping content fast—and flexible.

Why It's Important

It’s everywhere. Knowing your way around WordPress means you can ship content quickly, keep it tidy, and collaborate with editors or devs without bottlenecks.

How to Improve WordPress Skills

1. SEO setup: Configure an SEO plugin (for titles, schemas, sitemaps) and set clear permalink structures.
2. Performance: Use caching, compress images, lazy-load media, and keep plugins lean. Fewer, better tools.
3. Editor mastery: Get comfortable with the block editor (Gutenberg), reusable blocks, patterns, and custom templates.
4. Security and backups: Enable automatic updates, two-factor logins, a reputable security plugin, and scheduled backups.
5. Accessibility: Choose accessible themes, add alt text, and keep heading hierarchy logical.
6. Engagement: Use native comments or services like Disqus, and add share buttons that don’t slow the site.

A streamlined, secure setup keeps content moving and readers happy.

How to Display WordPress Skills on Your Resume

3. HTML/CSS

HTML structures the page. CSS dresses it up. Even basic fluency helps you fix formatting hiccups, improve readability, and make pages feel polished without waiting on devs.

Why It's Important

Clean markup and sensible styling prevent messy layouts, broken headings, and accessibility gaps. It’s the difference between readable and forgettable.

How to Improve HTML/CSS Skills

1. Master essentials: Semantic tags, headings, lists, links, alt attributes, tables when appropriate.
2. Responsive habits: Think flexible images, relative units, media queries, and mobile-first layouts.
3. Modern CSS: Learn grid and flexbox; they simplify complex layouts. Variables and utility classes speed consistency.
4. Inspect and iterate: Use browser dev tools to test tweaks live and learn from well-built sites.
5. Framework awareness: Know when to reach for systems like Bootstrap or Tailwind—and when to skip them.
6. Accessibility basics: Proper labels, contrast, focus states, and skip links matter.

Small fixes add up to smoother reading and better outcomes.

How to Display HTML/CSS Skills on Your Resume

4. Google Analytics

Google Analytics 4 tracks user interactions with an event-based model, giving you a clearer view of how people actually engage with content across devices.

Why It's Important

Data trims guesswork. You’ll see which topics pull readers in, what pages hold attention, and where conversion paths break.

How to Improve Google Analytics Skills

1. Define goals: Document what matters—newsletter signups, demo clicks, downloads—and set conversions to match.
2. Event planning: Track scrolls, outbound clicks, video plays, and key CTAs. Meaningful events beat vanity metrics.
3. Use explorations: Funnel, path, and cohort analyses surface friction and reveal content journeys.
4. Segment smartly: Compare new vs. returning, device types, traffic sources, and geo to tailor strategy.
5. Search insights: Link Search Console to spot high-impression queries and underperforming positions to inform updates.
6. Quality signals: Watch engagement rate, engaged sessions per user, and time by page. Optimize the laggards.

Instrument first, then write to the numbers without losing the human voice.

How to Display Google Analytics Skills on Your Resume

5. Content Management Systems (CMS)

A CMS lets teams plan, draft, edit, approve, and publish content—minus the engineering queue. Think WordPress, Drupal, headless setups with editorial UIs.

Why It's Important

Frictionless workflows speed publishing and reduce errors. Writers spend more time writing, less time wrestling tools.

How to Improve Content Management Systems (CMS) Skills

1. Streamline the editor: Use templates, blocks, and fields that guide writers to consistent outputs.
2. Built-in SEO help: Titles, meta fields, schema, and automatic sitemaps save time and improve findability.
3. Versioning and roles: Set granular permissions, track changes, and require approvals where it counts.
4. Responsive previews: Check mobile, tablet, and desktop before publishing.
5. Integrations: Connect analytics, email platforms, and asset libraries to keep everything in one flow.
6. Security and upkeep: Regular updates, backups, and monitoring. No skipped patches.

The right configuration turns the CMS into a quiet, reliable partner.

How to Display Content Management Systems (CMS) Skills on Your Resume

6. Adobe Photoshop

Photoshop helps you shape images that carry the story—resized, color-corrected, branded, and crisp for the web.

Why It's Important

Words land harder when paired with visuals that load fast and look sharp on any screen.

How to Improve Adobe Photoshop Skills

1. Layers and masks: Non-destructive edits keep flexibility for later tweaks.
2. Image adjustments: Use adjustment layers for color and exposure; batch actions for repeating tasks.
3. Web exports: Export As for the right format and compression; pick modern formats like WebP when supported.
4. Type and hierarchy: Pair legible web fonts with sane spacing; build reusable styles for consistency.
5. Smart objects and templates: Speed up banners, thumbnails, and social crops with reusable files.
6. Accessibility and contrast: Check readability over images and ensure alt text is set when you place visuals on-page.

Fewer kilobytes, cleaner lines, better results.

How to Display Adobe Photoshop Skills on Your Resume

7. Copywriting

Copywriting is persuasion with a spine: a clear promise, a reason to care, and a next step. On the web, clarity beats clever. Always.

Why It's Important

Good copy draws attention, reduces friction, and nudges readers toward action—subscriptions, signups, sales, shares.

How to Improve Copywriting Skills

1. Audience insight: Build simple personas, map problems to outcomes, gather voice-of-customer phrases.
2. Headlines that hook: Lead with benefits or outcomes. Specifics outperform fluff.
3. Tight prose: Short sentences. Strong verbs. Cut filler. Aim for rhythm, not ramble.
4. Active voice: It sharpens intent and speeds the read.
5. SEO alignment: Weave key terms naturally and structure content for skimming.
6. Edit in layers: First for logic, then style, finally micro edits. Out loud reads catch snags.
7. Test and iterate: A/B headlines, CTAs, and lead paragraphs. Let results pick the winner.

Clarity persuades. Credibility seals it.

How to Display Copywriting Skills on Your Resume

8. Proofreading

Proofreading is the final defense. Grammar, spelling, punctuation, formatting, links—every detail checked before the publish button gets a click.

Why It's Important

Errors erode trust. Clean copy reads easier, ranks better, and reflects well on the brand.

How to Improve Proofreading Skills

1. Read aloud: Slows the eye, reveals clumsy phrasing and missing words.
2. Take a breather: Step away, then return with fresher eyes.
3. One pass, one focus: Content first, then grammar, then style, then links and formatting.
4. Style consistency: Define rules for capitalization, numbers, hyphenation, and tone.
5. Backwards scan: Spot typos by reading word by word from the end.
6. Second set of eyes: Peer review catches what you won’t.
7. Tools as helpers: Use grammar and readability checkers, but decide like an editor.
8. Link checks: Verify internal and external links, anchor text relevance, and UTM accuracy when used.

Ruthless on errors. Gentle on the reader.

How to Display Proofreading Skills on Your Resume

9. Keyword Research

Keyword research finds the language your audience uses and the gaps your content can fill. It guides topics, outlines, and on-page structure.

Why It's Important

Right keywords mean right readers. More relevance, stronger rankings, better engagement.

How to Improve Keyword Research Skills

1. Start with seeds: Brainstorm core terms, variants, and questions. Build clusters by theme.
2. Competitor scans: Identify pages they rank for, then spot gaps or angles they missed.
3. Long-tail gold: Lower competition, higher intent. Great for quick wins and niche authority.
4. Search intent mapping: Informational vs. transactional vs. comparison—match format and CTA accordingly.
5. Trend checks: Track seasonality and rising queries to time your publishing.
6. Refresh cycles: Revisit your keywords quarterly; update content as demand shifts.

Pick battles you can win, then earn the right to climb.

How to Display Keyword Research Skills on Your Resume

10. Social Media Platforms

Social platforms amplify reach and shorten the feedback loop. You publish, learn fast, and feed those insights back into your content engine.

Why It's Important

Distribution matters as much as creation. Social drives discovery, conversation, and signals that can boost search performance.

How to Improve Social Media Platforms Skills

1. SEO in social: Keywords in profiles, alt text for images, and descriptive captions help content get found.
2. Community over clicks: Reply, poll, ask, and highlight followers. Real engagement compounds.
3. Analytics fluency: Track reach, saves, shares, watch time, and link clicks. Optimize for the metric that matches your goal.
4. Visual craft: Use consistent templates, subtitles for video, and platform-native formats.
5. Brand consistency: Tone, colors, and message architecture should feel unmistakably yours.
6. Scheduling and cadence: Build a calendar. Tools like Buffer, Hootsuite, or Adobe Express Content Scheduler (formerly ContentCal) keep posting regular.
7. Partner thoughtfully: Collaborate with creators whose audience and ethos align with yours.
8. Accessibility: Add captions, camelCase hashtags, descriptive alt text, and mindful color contrast.

Post, learn, adapt—repeat.

How to Display Social Media Platforms Skills on Your Resume

11. UX/UI Principles

Good UX/UI supports the words. Clear structure, readable typography, intuitive paths—content and design in lockstep.

Why It's Important

Readers stay longer when navigation is obvious and pages feel effortless. That’s how you earn engagement and conversions.

How to Improve UX/UI Principles Skills

1. User-first structure: Lead with outcomes and FAQs. Front-load value; minimize cognitive load.
2. Readability: Generous line spacing, ample contrast, short paragraphs, and meaningful subheads.
3. Consistency: Repeat patterns for CTAs, captions, and component styles so users never guess.
4. Accessibility: Proper headings, alt text, keyboard-friendly elements, and descriptive link text.
5. Visual reinforcement: Use images, diagrams, and tables that clarify—not clutter.
6. Testing: Run quick preference, five-second, or tree tests. Ask users. Watch where they stumble.
7. Mobile-first: Design for thumbs, small screens, and spotty networks.
8. Clear CTAs: One primary action per screen when possible. Make it obvious and persuasive.

Polish the path and the message shines brighter.

How to Display UX/UI Principles Skills on Your Resume

12. Email Marketing

Email is intimate, measurable, and resilient. You own the channel. Use it to build habit and trust.

Why It's Important

It drives qualified traffic back to your content, nurtures leads, and converts quietly but consistently.

How to Improve Email Marketing Skills

1. List health: Prune inactive subscribers, segment by interest and behavior, and honor preferences.
2. Authentication: Set SPF, DKIM, and DMARC to protect deliverability. Warm IPs and monitor sender reputation.
3. Mobile and dark mode: Responsive layouts, bulletproof buttons, adequate contrast, and a clean plain‑text version.
4. Personalization: Subject lines, content blocks, and send times tailored to segments.
5. A/B and beyond: Test subject lines, preview text, CTAs, and layout density. Let results steer cadence and content.
6. Value density: Lead with the one thing that matters most. Tight copy, clear action, minimal friction.
7. Compliance: Transparent consent, easy opt-outs, and clear data practices (GDPR and similar laws).

Respect the inbox, and it will keep opening for you.

How to Display Email Marketing Skills on Your Resume