Top 12 Copy Writer Skills to Put on Your Resume

In today's dynamic content landscape, a copywriter needs a robust set of skills to stand out in the job market. This guide highlights the top 12 skills that can elevate your resume, ensuring you capture the attention of potential employers with your proficiency and versatility in the field of copywriting.

Copywriter Skills

1. SEO Optimization
2. WordPress
3. Google Analytics
4. A/B Testing
5. CMS Knowledge
6. HubSpot
7. Mailchimp
8. Adobe InDesign
9. HTML/CSS
10. Semrush
11. Canva
12. Hootsuite

1. SEO Optimization

SEO for a copywriter means crafting content that ranks and resonates. It blends audience intent, relevant keywords, clean structure, and engaging writing to lift visibility and drive organic traffic.

Why It's Important

SEO helps your work get found. Higher visibility brings more readers, more engagement, and more conversions—without paid ads swallowing the budget.

How to Improve SEO Optimization Skills

1. Keyword Research: Identify primary and secondary keywords your audience actually searches. Work in natural language and synonyms, not keyword stuffing.

2. Search Intent: Match content to intent (informational, transactional, navigational). Answer the question behind the query.

3. On‑Page Basics: Write clear titles, meta descriptions, headings, and alt text. Keep URLs concise. Use internal links to related pages.

4. Readability: Short paragraphs, scannable subheads, plain words, active voice. Make it easy to skim, rewarding to read.

5. Structure: Use H1/H2/H3 logically, add summaries, FAQs, and schema where applicable to help search engines parse context.

6. Content Quality: Depth beats fluff. Add data, examples, and unique angles that demonstrate expertise and experience.

7. Mobile and Speed: Ensure pages load quickly and read cleanly on phones. Format for small screens.

8. Promotion: Share across owned channels and encourage relevant sites to reference your piece. Earn backlinks through value.

9. Measure and Iterate: Track rankings, engagement, and conversions. Update content to stay fresh and accurate.

Focus on usefulness first; optimization should amplify strong writing, not replace it.

How to Display SEO Optimization Skills on Your Resume

2. WordPress

WordPress is a leading content management system for building and managing websites—handy for copywriters who need to publish, edit, and optimize content without heavy coding.

Why It's Important

It lets you move fast: draft, format, optimize, and publish from one place, while managing your portfolio and blog with ease.

How to Improve WordPress Skills

1. Choose a Lean Theme: Use a clean, lightweight theme that’s accessible and SEO‑friendly.

2. SEO Plugins: Add an SEO helper to guide titles, metadata, and readability checks.

3. Layout Tools: Use a page builder or block patterns for polished layouts without custom code.

4. Speed: Enable caching, compress images, and defer heavy scripts. Keep pages snappy.

5. Accessibility: Use proper heading order, alt text, and sufficient color contrast.

6. Analytics: Connect GA4 (or similar) to track engagement and conversions.

7. Internal Linking: Build topic clusters and link posts logically to strengthen relevance.

8. Consistency: Publish regularly with a content calendar and editorial workflow.

9. Social Sharing: Add sharing buttons and compelling social snippets.

10. Maintenance: Update core, themes, and plugins. Back up routinely.

How to Display WordPress Skills on Your Resume

3. Google Analytics

Google Analytics provides data on how people find and use your site. For copywriters, it turns guesswork into decisions about what to write, refine, and retire.

Why It's Important

It reveals which topics attract visitors, which pages hold attention, and which messages convert—so your copy keeps getting sharper.

How to Improve Google Analytics Skills

1. Understand GA4: Learn events, parameters, and how engagement is measured (engagement rate, average engagement time, views per user).

2. Define Conversions: Set up key events (sign‑ups, downloads, purchases) and mark them as conversions.

3. Content Reports: Review landing pages, user paths, and scroll depth to see where copy succeeds or stalls.

4. UTM Discipline: Tag campaign links to attribute traffic and conversions accurately.

5. Iterate: Use insights to update headlines, intros, CTAs, and structure. Re‑measure after changes.

How to Display Google Analytics Skills on Your Resume

4. A/B Testing

A/B testing compares two versions of copy to learn which drives more clicks, sign‑ups, or sales. It’s disciplined experimentation, not guesswork.

Why It's Important

Because small changes compound. The right headline or CTA can quietly lift results across thousands of visits.

How to Improve A/B Testing Skills

1. Pick One Variable: Test a single element (headline, CTA text, lead paragraph) to isolate impact.

2. Define Success: Choose a clear primary metric, sample size, and test window before you launch.

3. Segment Thoughtfully: Consider device, channel, or audience segments to spot different patterns.

4. Use Reliable Tools: Run tests with a platform that handles randomization and statistics accurately.

5. Document Learnings: Record hypothesis, result, and takeaway. Reuse winning patterns in future work.

6. Iterate: Roll the winner forward and test the next element. Small steps, steady gains.

How to Display A/B Testing Skills on Your Resume

5. CMS Knowledge

CMS knowledge means understanding how to create, manage, and publish content in systems like WordPress, Drupal, or Joomla—without leaning on developers for every tweak.

Why It's Important

It speeds up publishing, keeps formatting consistent, and enables collaboration with editors, designers, and SEO specialists.

How to Improve CMS Knowledge Skills

1. Master the Editor: Learn blocks, embeds, tables, reusable components, and media management.

2. Formatting Basics: Use headings, lists, quotes, and alt text correctly. Keep styles consistent via templates.

3. Light HTML/CSS: Understand simple markup and classes to fix spacing, alignment, and responsive issues.

4. Permissions and Workflow: Work with drafts, approvals, version history, and scheduled publishing.

5. SEO and Metadata: Manage slugs, titles, meta descriptions, and structured data when needed.

6. Maintenance Awareness: Know how updates, backups, and plugin choices affect content and stability.

How to Display CMS Knowledge Skills on Your Resume

6. HubSpot

HubSpot is an inbound marketing, sales, and service platform with tools for content, email, SEO, forms, and analytics—useful for planning, publishing, and measuring campaigns.

Why It's Important

It centralizes content operations, making it easier to target segments, personalize copy, and track results across the funnel.

How to Improve HubSpot Skills

1. Topic Clusters: Organize content around pillars and related subtopics to strengthen authority and internal linking.

2. On‑Page SEO: Use built‑in recommendations to refine metadata, structure, and readability.

3. Personalization: Add smart content and tokens so different visitors see the most relevant message.

4. Automation: Build nurturing workflows that match buyer stages and trigger timely messages.

5. A/B Tests: Test landing pages and emails to improve conversion rate and engagement.

6. Dashboards: Track content performance, attributions, and pipeline impact.

How to Display HubSpot Skills on Your Resume

7. Mailchimp

Mailchimp is a platform for email marketing, automation, and reporting—helpful for copywriters building newsletters and lifecycle campaigns.

Why It's Important

Email remains a high‑ROI channel. Strong copy plus solid segmentation and testing can move the needle quickly.

How to Improve Mailchimp Skills

1. Segmentation: Group audiences by behavior, interests, and lifecycle stage. Send relevant messages, not blasts.

2. Subject Lines and Preheaders: Be clear, specific, and curiosity‑driven. Avoid clickbait; promise value and deliver it.

3. CTAs: Make the next step obvious. Use active verbs and reduce friction.

4. Design for Mobile: Use responsive templates, large tap targets, and succinct copy.

5. A/B Testing: Test subject lines, send times, layouts, and CTAs. Keep one variable per test.

6. Analytics: Track opens, clicks, and conversions. Clean lists regularly to protect deliverability.

7. UTMs: Tag links to attribute traffic and revenue back to campaigns.

How to Display Mailchimp Skills on Your Resume

8. Adobe InDesign

Adobe InDesign is professional layout software for print and digital assets—brochures, ebooks, white papers, magazines—where typography and structure matter.

Why It's Important

It lets copy live in polished layouts, improving readability and brand consistency across complex documents.

How to Improve Adobe InDesign Skills

1. Templates and Master Pages: Establish consistent grids, margins, and repeated elements once, reuse everywhere.

2. Paragraph and Character Styles: Create styles for headings, body, captions, and links to ensure uniform formatting.

3. Preflight and Links: Use the Preflight and Links panels to catch missing assets, overset text, and image issues.

4. Track Changes and Proofing: Use Track Changes, comments, and spell check to collaborate and clean copy.

5. Keyboard Shortcuts: Learn shortcuts for text, frames, and navigation to speed up production.

6. Export Presets: Save presets for print‑ready PDFs and web‑optimized files.

How to Display Adobe InDesign Skills on Your Resume

9. HTML/CSS

HTML structures content; CSS styles it. A little knowledge goes a long way for formatting posts, emails, and landing pages cleanly.

Why It's Important

You can fix small layout issues, add semantic structure, and ensure your words display the way you intended.

How to Improve HTML/CSS Skills

1. Core Elements: Learn headings, lists, links, images, tables, and forms. Keep markup semantic.

2. Foundational CSS: Understand the box model, spacing, typography, and responsive units.

3. Reusable Snippets: Keep a library of common patterns (buttons, cards, callouts).

4. Responsive Thinking: Test across devices; use flexible layouts and media queries when needed.

5. Accessibility: Use alt text, labels, and proper contrast. Don’t rely on color alone to convey meaning.

How to Display HTML/CSS Skills on Your Resume

10. Semrush

Semrush is a digital marketing platform for keyword research, content optimization, and competitive insights—useful for planning topics and sharpening SEO copy.

Why It's Important

It shows what audiences search, how competitors rank, and where you can win with focused, high‑intent content.

How to Improve Semrush Skills

1. Keyword Discovery: Use keyword tools to find relevant, long‑tail phrases with realistic difficulty and intent alignment.

2. SEO Content Templates: Generate guidelines for length, readability, and related terms to inform briefs and drafts.

3. Content Audits: Identify pages to update, merge, or retire. Refresh with new data and clearer structure.

4. Originality Checks: Ensure drafts are unique and avoid thin, duplicate content.

5. Brand Monitoring: Track mentions to spot outreach and link opportunities.

6. Post‑Publish Tracking: Monitor rankings, engagement, and shares; refine headlines and intros accordingly.

7. Competitor Analysis: Study top performers to find gaps you can fill with better angles or formats.

How to Display Semrush Skills on Your Resume

11. Canva

Canva is a design platform for building visuals—social graphics, slide decks, simple one‑pagers—that complement and elevate copy.

Why It's Important

Strong visuals help words land. Quick, consistent design makes your content look polished without a full design team.

How to Improve Canva Skills

1. Brand Kits: Set fonts, colors, and logos to keep every asset on‑brand.

2. Typography: Pair fonts thoughtfully, adjust spacing, and create hierarchy with size and weight.

3. Layouts and Grids: Use grids, alignment, and white space to guide the eye.

4. Templates: Start from templates, then customize to fit tone, audience, and platform.

5. Consistency: Reuse components across posts and presentations for a recognizable look.

6. Export Settings: Export correct sizes and formats for web, email, and print.

How to Display Canva Skills on Your Resume

12. Hootsuite

Hootsuite is a social media management platform for planning, scheduling, engaging, and measuring across multiple networks from one dashboard.

Why It's Important

It keeps publishing organized, tracks performance, and helps you maintain a steady, on‑brand presence.

How to Improve Hootsuite Skills

1. Content Calendar: Plan campaigns and themes in advance; schedule posts to hit peak times by platform.

2. Streams: Monitor mentions, keywords, and competitors to jump on conversations and trends.

3. Link Tracking: Use short links and UTM parameters to measure click‑through and conversions by post.

4. Creative Variations: Tailor captions, formats, and images per network. Test CTAs and hooks.

5. Analytics: Review post and campaign reports to refine cadence, topics, and creative.

6. Collaboration: Use approvals and assignments to streamline teamwork and maintain voice consistency.

How to Display Hootsuite Skills on Your Resume