Top 12 Digital Account Executive Skills to Put on Your Resume

In today's fast-switching digital landscape, a Digital Account Executive needs a sharp, reliable stack of skills to manage clients, steer campaigns, and translate data into movement. Below, you’ll find the 12 core skills worth spotlighting on your resume—practical, current, and ready to ship.

Digital Account Executive Skills

1. Salesforce
2. HubSpot
3. Google Analytics
4. SEO/SEM
5. AdWords
6. Excel
7. PowerPoint
8. CRM Software
9. Social Media Platforms
10. Email Marketing
11. WordPress
12. Tableau

1. Salesforce

Salesforce is a cloud-based Customer Relationship Management (CRM) platform that centralizes sales, service, marketing, and reporting so teams can move in sync.

Why It's Important

For a Digital Account Executive, Salesforce sharpens pipeline visibility, speeds up follow-through, and personalizes outreach at scale. Less swivel-chair work. More signal. Better forecasting and happier clients.

How to Improve Salesforce Skills

1. Shape dashboards that matter: Build dashboards and reports tuned to KPIs—pipeline velocity, win rate, forecast accuracy, campaign influence.

2. Automate with Flow: Replace manual steps with Salesforce Flow for lead routing, follow-up tasks, renewals, and approvals. Fewer clicks. Fewer misses.

3. Tighten email and calendar sync: Connect your inbox and calendar so activities log automatically and meetings don’t slip.

4. Go mobile: Use the Salesforce mobile app to update notes, tasks, and opportunities on the fly.

5. Use Einstein where it counts: Lead and opportunity scoring, forecast insights, and recommended next steps help you prioritize fast.

6. Guard your data: Enforce validation rules, deduplicate records, and standardize fields. Good data fuels good decisions.

7. Stay release-ready: Track seasonal releases and adopt features that shave time or increase clarity.

How to Display Salesforce Skills on Your Resume

2. HubSpot

HubSpot is an all-in-one platform for inbound marketing, sales, and service that unifies content, automation, CRM, and reporting.

Why It's Important

It connects the dots between demand and revenue. Campaigns, leads, sales activities—one place, one story, fewer blind spots.

How to Improve HubSpot Skills

1. Clarify lifecycle stages: Define contact lifecycle and deal stages so marketing and sales read from the same map.

2. Personalize with intent: Use smart content, lists, and properties to tailor messaging by behavior, fit, and stage.

3. Build nurture that works: Design workflows for onboarding, education, and re-engagement with tight timing and clear next steps.

4. Keep CRM clean: Standardize fields, naming conventions, and ownership rules. Reliable reporting starts here.

5. Integrate your stack: Connect ads, chat, meetings, video, and webinar tools so data flows and follow-ups trigger automatically.

6. Report what matters: Create dashboards for funnel health, attribution, and revenue impact. Share them. Act on them.

7. Learn and iterate: Test subject lines, CTAs, sequences, and content offers. Keep the winners, retire the rest.

How to Display HubSpot Skills on Your Resume

3. Google Analytics

Google Analytics (GA4) tracks and reports how people find, explore, and convert on your site or app, turning behavior into insight.

Why It's Important

It grounds decisions in facts. You learn what attracts, what lands, and what needs repair—so budget goes where results live.

How to Improve Google Analytics Skills

1. Think GA4-first: Understand events, conversions, engagement rate, and user acquisition. The model changed—embrace it.

2. Define conversions clearly: Mark primary actions (purchases, demo requests, sign-ups) and secondary assists. No conversions, no clarity.

3. Tag consistently: Use clean UTM standards for campaigns. If naming is messy, analysis will be too.

4. Build useful reports: Create explorations for funnels, paths, and cohorts. Save dashboards that answer recurring questions fast.

5. Segment with purpose: Compare audiences by channel, device, geography, or behavior to surface performance gaps.

6. Connect the ecosystem: Align with ad platforms and CRM where possible so you can follow the full customer arc.

7. Quality-check data: Filter internal traffic, exclude payment gateways, and validate events. Trust your numbers.

How to Display Google Analytics Skills on Your Resume

4. SEO/SEM

SEO lifts organic visibility by improving site structure, content, and technical health. SEM expands reach with paid search to capture intent right when it sparks.

Why It's Important

Together, they drive qualified traffic, lower acquisition costs over time, and keep brands visible where demand begins.

How to Improve SEO/SEM Skills

1. Target intent, not just terms: Map keywords to searcher needs across the funnel. Prioritize relevance over volume.

2. Strengthen on-page basics: Clear titles, H1s, internal links, descriptive meta, and helpful headings. Add structured data where it fits.

3. Publish genuinely helpful content: Demonstrate experience and authority. Answer questions fully. Update often.

4. Fix technical snags: Speed, mobile friendliness, crawlability, clean sitemaps, canonical tags, and sturdy site architecture.

5. Earn links the right way: Digital PR, partnerships, and standout resources that others want to cite.

6. Run smart SEM: Logical account structure, tight ad groups, smart match types, robust negatives, compelling responsive ads, and relevant assets.

7. Measure and adapt: Track conversions, analyze search terms, pause waste, and scale winners. Repeat.

How to Display SEO/SEM Skills on Your Resume

5. AdWords

AdWords, now Google Ads, is Google’s platform for search and display advertising, reaching people by intent, context, and audience signals.

Why It's Important

It puts your message in front of high-intent searchers and qualified audiences, delivering measurable impact and rapid feedback loops.

How to Improve AdWords Skills

1. Structure for clarity: Logical campaigns, tight ad groups, clean naming. Future you will thank present you.

2. Dial in keywords: Balance match types, mine search terms, and add negatives early and often.

3. Write ads that earn clicks: Strong value props, clear CTAs, and relevant keywords. Use responsive search ads with thoughtful asset coverage.

4. Use assets (extensions): Sitelinks, callouts, structured snippets, call, and location assets boost visibility and CTR.

5. Pick the right bidding approach: Start with conversion tracking locked in, then test automated strategies when enough data exists.

6. Layer audiences: Observation audiences for insights; remarketing and in-market segments for lift.

7. Match landing pages to intent: Fast, mobile-friendly pages with message match and a friction-light path to convert.

8. Monitor and refine: Adjust bids, budgets, and queries weekly. Nudge toward efficiency without starving growth.

How to Display AdWords Skills on Your Resume

6. Excel

Excel is a spreadsheet workhorse for organizing, analyzing, and presenting data—pivots, charts, models, the whole kit.

Why It's Important

Budgeting, pacing, forecasting, and performance analysis live here. It’s where scattered numbers become decisions.

How to Improve Excel Skills

1. Master modern functions: XLOOKUP, FILTER, UNIQUE, INDEX-MATCH, SUMIFS—speed and accuracy in one move.

2. Build PivotTables: Collapse messy data into clear summaries, then slice by channel, campaign, or segment.

3. Shape data with Power Query: Import, clean, and transform data so reports refresh cleanly.

4. Model with Power Pivot: Create data models and measures for more robust reporting.

5. Make visuals work: Charts with proper scales, labels, and color. No chart junk.

6. Use conditional formatting: Surface outliers and trends at a glance.

7. Automate the boring: Record macros or add light VBA for repetitive tasks.

How to Display Excel Skills on Your Resume

7. PowerPoint

PowerPoint is presentation software for building visuals that land a story—strategy, results, next steps—without drowning people in text.

Why It's Important

Clients buy clarity. Strong decks align teams, frame choices, and move decisions forward.

How to Improve PowerPoint Skills

1. Use a clean system: Brand template, consistent typography, simple color rules. Let content lead.

2. Design for scanning: One idea per slide, concise copy, generous whitespace, and clear hierarchy.

3. Tell a story: Set the stakes, show the evidence, outline the move. Data supports the narrative, not the other way around.

4. Show data responsibly: Right chart for the job, readable labels, and honest scales.

5. Add light motion: Subtle transitions and animations to guide attention, not distract it.

6. Plan delivery: Speaker notes, timing checks, and rehearsal. Trim what doesn’t earn its keep.

7. Mind accessibility: Sufficient contrast and alt text for meaningful visuals.

How to Display PowerPoint Skills on Your Resume

8. CRM Software

CRM software is the backbone for managing contacts, accounts, opportunities, and activities across the customer lifecycle.

Why It's Important

It centralizes communication, sharpens forecasting, and makes follow-up systematic. Relationships scale when process does.

How to Improve CRM Software Skills

1. Customize for your motion: Tailor objects, fields, and pipelines to your sales stages and handoffs.

2. Integrate your tools: Connect email, chat, ads, forms, and billing so signals don’t get stranded.

3. Enable mobile: On-the-go notes, tasks, and updates keep data fresh and teams aligned.

4. Automate workflows: Lead scoring, task creation, sequences, SLAs—let the system handle the repetitive bits.

5. Protect data quality: Deduplication, validation, and ownership rules. Bad data spreads fast—stop it early.

6. Report with intent: Dashboards for pipeline health, activity coverage, and forecast confidence.

How to Display CRM Software Skills on Your Resume

9. Social Media Platforms

Social platforms are where brand, community, and conversation collide—earned attention with a heartbeat.

Why It's Important

They deliver real-time feedback, reach, and cultural relevance. You learn fast and adjust faster.

How to Improve Social Media Platforms Skills

1. Work from a calendar: Content pillars, posting cadence, and formats mapped to goals.

2. Lean into native formats: Short-form video, carousels, live sessions, and interactive stickers—meet audiences where they are.

3. Manage the community: Clear SLAs for replies, a voice guide, and escalation paths for sensitive issues.

4. Experiment with paid: Test creative, audiences, placements, and objectives. Small tests, clear reads.

5. Measure what matters: Track reach, engagement, CTR, and conversion with clean UTMs and consistent naming.

6. Partner wisely: Influencer collaborations with contracts, tracking codes, and creative guardrails.

7. Listen: Social listening to spot trends, competitors, and customer friction before it snowballs.

How to Display Social Media Platforms Skills on Your Resume

10. Email Marketing

Email delivers targeted, timely messages that nurture, convert, and retain—owned reach with measurable outcomes.

Why It's Important

It’s personal, fast, and cost-effective. When segmented and sequenced well, it prints pipeline.

How to Improve Email Marketing Skills

1. Segment with care: By lifecycle, behavior, and fit. Relevance drives results.

2. Personalize beyond the name: Dynamic content, conditional blocks, and product or content recommendations.

3. Design for mobile and dark mode: Responsive templates, large tap targets, and legible contrast.

4. Test relentlessly: Subject lines, preheaders, send times, layouts, and CTAs.

5. Automate journeys: Welcome, onboarding, nurture, renewal, and re-engagement flows triggered by behavior.

6. Protect deliverability: Authenticate domains (SPF, DKIM, DMARC), clean lists, and prune inactive contacts.

7. Track real impact: Clicks, conversions, revenue per send, and cohort performance—not just opens.

How to Display Email Marketing Skills on Your Resume

11. WordPress

WordPress is a flexible content management system for building, managing, and extending websites without heavy lift from engineering.

Why It's Important

It powers fast changes, SEO-friendly structures, and scalable content workflows—ideal for campaign landing pages and content hubs.

How to Improve WordPress Skills

1. Boost performance: Caching (e.g., W3 Total Cache or similar), image compression, lazy loading, and a CDN. Faster pages convert better.

2. Lock down security: Keep core, themes, and plugins updated; enable backups and a firewall; follow least-privilege access.

3. Tune for SEO: Use an SEO plugin (Yoast SEO or Rank Math), clean permalinks, structured data, and an XML sitemap.

4. Design for users: Clear navigation, accessible components, readable typography, and consistent spacing.

5. Build a content workflow: Roles, approvals, reusable blocks, and templates to keep publishing smooth and on-brand.

6. Measure and comply: Add analytics, set up consent and cookie banners where required, and respect privacy settings.

7. Maintain like a pro: Staging site for updates, plugin audits, and periodic checks for broken links and 404s.

How to Display WordPress Skills on Your Resume

12. Tableau

Tableau turns complex data into interactive visuals and dashboards that make insights obvious—and decisions faster.

Why It's Important

It helps you communicate performance, uncover bottlenecks, and show clients the story behind the numbers without a wall of text.

How to Improve Tableau Skills

1. Model your data well: Set relationships and joins correctly; define clean dimensions and measures.

2. Use the right visuals: Choose charts that match the question. Keep color purposeful and labels legible.

3. Level up calculations: Practice table calcs and level-of-detail expressions to answer nuanced questions.

4. Design tight dashboards: Use containers, actions, and filters thoughtfully. Optimize for the device people actually use.

5. Tune performance: Extracts when helpful, fewer marks on the canvas, and efficient calculations.

6. Tell the story: Titles that inform, annotations that clarify, and tooltips that add context without clutter.

7. Publish with intention: Versioning, permissions, and documentation so others can trust and reuse your work.

8. Practice on real data: Recreate dashboards you admire and iterate until they feel inevitable.

How to Display Tableau Skills on Your Resume