Top 12 Digital Account Manager Skills to Put on Your Resume

In the dynamic world of digital marketing, a Digital Account Manager balances client goals with sharp strategy and nimble execution. Your resume needs to show a blend of platform fluency, data sense, and relationship savvy—proof that you can steer campaigns, read the numbers, and keep clients coming back.

Digital Account Manager Skills

1. Salesforce
2. HubSpot
3. Google Analytics
4. SEMrush
5. Hootsuite
6. Asana
7. Trello
8. Slack
9. Adobe Creative Cloud
10. Mailchimp
11. WordPress
12. Microsoft Excel

1. Salesforce

Salesforce is a cloud-based CRM platform for managing sales, service, marketing, and analytics in one place. For a Digital Account Manager, it anchors client data, deals, communications, and reporting, keeping teams aligned and outcomes measurable.

Why It's Important

Salesforce lets you centralize client information, automate handoffs, and deliver personalized experiences. With better visibility and cleaner data, you move faster and serve clients with fewer surprises.

How to Improve Salesforce Skills

Focus on cleaner processes, better insights, and automation that actually saves time:

1. Data quality and governance: Standardize fields, purge duplicates, and set validation rules. Use trusted enrichment integrations or Salesforce Data Cloud for up-to-date firmographics and contacts.

2. Automation with Flow: Build record-triggered flows for lead routing, follow-ups, renewals, and approvals. Retire old Process Builder automations where possible.

3. Meaningful dashboards: Craft role-based dashboards for pipeline health, revenue forecasts, campaign impact, and client health. Surface what matters; cut the noise.

4. Integrations: Connect email, marketing, support, and billing tools via AppExchange apps to reduce swivel-chair work and sync truth across systems.

5. Enablement: Level up with Trailhead modules, release notes, and sandbox practice so new features become habits, not homework.

6. Feedback loops: Collect input from sales, CS, and clients. Adjust page layouts, fields, and automation to match real workflows.

Dial in these areas and you’ll get faster cycles, clearer reporting, and stronger client outcomes.

How to Display Salesforce Skills on Your Resume

2. HubSpot

HubSpot brings marketing, sales, and service under one roof—automation, email, CRM, content, reporting. For a Digital Account Manager, it’s the operating table and the heartbeat monitor.

Why It's Important

You plan campaigns, score leads, nurture prospects, track deals, and measure the full loop from click to revenue. One platform. Fewer gaps. More signal.

How to Improve HubSpot Skills

Work smarter, then scale it:

1. Automate the routine: Build workflows for lead assignment, lifecycle updates, follow-ups, and renewals so manual tasks fade into the background.

2. Segment with intention: Create lists by behavior, lifecycle stage, industry, and engagement to deliver messages that actually land.

3. Personalize everything: Use tokens, smart content, and conditional CTAs to speak to context—not just names.

4. Connect your stack: Tie in ads, chat, support, and finance tools via the App Marketplace for a clean, end-to-end view.

5. SEO and content: Lean on topic clusters, on-page optimization tools, and performance insights to sharpen your content strategy.

6. CRM hygiene: Keep records complete and current; log activities, notes, and deal stages consistently.

7. Keep learning: HubSpot Academy courses and certifications help you absorb new features and raise the bar for your clients.

How to Display HubSpot Skills on Your Resume

3. Google Analytics

Google Analytics (GA4) tracks user behavior, traffic sources, and conversions across websites and apps. It’s the pulse check for digital performance.

Why It's Important

GA4 reveals what’s working, what’s leaking, and where to push next—so budget moves from guesswork to proof.

How to Improve Google Analytics Skills

Make GA4 your command center:

1. Define conversions and events: Map key actions (leads, purchases, sign-ups) to GA4 events and mark primary conversions. Keep naming consistent.

2. Track campaigns precisely: Use UTM parameters for every paid, social, partner, and email link. No tag, no credit.

3. Turn on Google Signals thoughtfully: Enable for richer demographics and cross-device insights, aligned with your privacy posture.

4. Ecommerce done right: Implement GA4’s recommended ecommerce events to see funnel steps, product performance, and revenue clarity.

5. Build Explorations: Create custom funnels, pathing, and cohort analyses to answer real questions fast.

6. Dashboards that tell a story: Pair GA4 with Looker Studio for clean, stakeholder-ready views of KPIs and trends.

7. Audit regularly: Review tag coverage in Tag Manager, filter internal traffic, align consent settings, and retire legacy UA references.

Sharper setup equals cleaner insights—and better decisions.

How to Display Google Analytics Skills on Your Resume

4. SEMrush

SEMrush is a multi-tool for SEO, PPC, content, and competitive research. It maps the battlefield so you know where to strike.

Why It's Important

Keyword gaps, backlink profiles, ad copy intelligence, SERP shifts—SEMrush surfaces it all, so strategies aren’t stitched from hunches.

How to Improve SEMrush Skills

Turn insight into motion:

1. Stay current: Track feature releases and weave new reports into your monthly routine.

2. Build custom dashboards: Organize position tracking, keyword sets, and technical audits per client for quick, actionable scans.

3. Automate checks: Schedule site audits, backlink monitoring, and position tracking to alert you before issues snowball.

4. Connect the dots: Integrate with analytics and ad platforms so performance reads like one story.

5. Competitor playbooks: Translate competitor research into concrete tests—content topics, ad angles, landing page tweaks.

How to Display SEMrush Skills on Your Resume

5. Hootsuite

Hootsuite centralizes social publishing, listening, and reporting across channels. One dashboard, many voices.

Why It's Important

It keeps scheduling tight, responses timely, and performance visible—critical when campaigns span networks and teams.

How to Improve Hootsuite Skills

Make social run like clockwork:

1. Integrate with your CRM: Tie social interactions to contacts and deals to see impact beyond vanity metrics.

2. Use deeper analytics: Track post-level performance, optimal timing, and content themes that drive engagement and conversions.

3. Automate the routine: Batch schedule, save replies, and standardize tagging so reporting is consistent.

4. Custom reporting: Build stakeholder-specific reports—brand, demand, and service each need different views.

5. Skill up: Leverage Hootsuite Academy and internal playbooks to keep workflows sharp.

How to Display Hootsuite Skills on Your Resume

6. Asana

Asana organizes projects, tasks, deadlines, and dependencies. It turns complex client work into clear, trackable steps.

Why It's Important

You coordinate teams, manage timelines, and surface roadblocks early. Projects stay on pace and in scope.

How to Improve Asana Skills

Tighten process, lighten load:

1. Centralize conversations: Keep decisions inside tasks and projects so context isn’t scattered across apps.

2. Templates for repeatables: Build templates for onboarding, campaigns, sprints, and renewals to reduce setup time and boost consistency.

3. Connect your tools: Integrate Slack, Drive, and time tracking to create a single source of truth.

4. Guest access for clients: Offer visibility without chaos—limited access, clear status, fewer update emails.

5. Automation rules: Auto-assign, move stages, add followers, and set due dates based on triggers.

6. Dashboard reporting: Use portfolios and dashboards for workload, on-time delivery, and risk monitoring.

7. Retrospectives: Review cycles, fix bottlenecks, and evolve the template—not just the task list.

How to Display Asana Skills on Your Resume

7. Trello

Trello uses boards, lists, and cards to visualize work. Simple, flexible, and fast for marketing pipelines and account plans.

Why It's Important

It keeps priorities visible and collaboration effortless, especially for cross-functional deliverables and approvals.

How to Improve Trello Skills

Make boards breathe clarity:

1. CRM alignment: Sync key fields or automate updates between Trello and your CRM to avoid double entry.

2. Automate with Butler: Create rules for due dates, card movement, recurring tasks, and notifications.

3. Integrations that matter: Connect Slack for updates, Drive for assets, and time-tracking tools like Toggl or Harvest.

4. Centralize documentation: Attach briefs, creative, and approvals to cards so nothing lives in inbox limbo.

5. Custom fields: Display budget, priority, owners, and status at a glance for faster stand-ups.

6. Security and governance: Use proper board permissions and consider Trello Enterprise for advanced controls.

How to Display Trello Skills on Your Resume

8. Slack

Slack streamlines team communication—channels, DMs, files, and workflows—all in one hub.

Why It's Important

Faster decisions, fewer email dead-ends, tighter alignment across marketing, sales, and client teams.

How to Improve Slack Skills

Cut noise, amplify signal:

1. Channel with purpose: Create channels by client, project, escalation, and reporting. Name them clearly and archive ruthlessly.

2. Automate routines: Use workflow automation for daily stand-ups, status check-ins, and scheduled reports.

3. Notification hygiene: Tune alerts, keywords, and do-not-disturb so you see what’s urgent and skip what’s not.

4. Slack Connect: Collaborate with clients securely to speed feedback and approvals.

5. App integrations: Tie in Trello, Asana, Salesforce, and calendars so updates ride the conversation.

6. Search like a pro: Use filters, operators, and pinned items to find answers fast.

How to Display Slack Skills on Your Resume

9. Adobe Creative Cloud

Adobe Creative Cloud offers professional tools for design, video, web, and motion—Photoshop, Illustrator, InDesign, Premiere Pro, and more. It’s where creative assets are born and polished.

Why It's Important

A Digital Account Manager who understands creative workflows can scope accurately, brief clearly, and review assets with intent—speeding approvals and elevating outputs.

How to Improve Adobe Creative Cloud Skills

Raise your creative fluency:

1. Learn core workflows: Grasp the basics—layering, typography, color profiles, export settings—so specs are crisp and feedback lands.

2. Stay updated: Watch release notes and adopt features that cut time (background removal, generative fills, auto-layouts).

3. Practice with real briefs: Rebuild ads, landing hero sections, or social sets to understand effort and constraints.

4. Extend with plugins: Use Creative Cloud libraries, templates, and extensions to standardize brand assets.

5. Community and training: Follow tutorials, webinars, and events like Adobe MAX to sharpen judgment and speed.

6. Certification: Consider credentials to validate proficiency and signal reliability to clients.

How to Display Adobe Creative Suite Skills on Your Resume

10. Mailchimp

Mailchimp is an all-in-one platform for email marketing, automation, and audience management. Build campaigns, test ideas, measure impact.

Why It's Important

Email still converts. With smart segmentation and automation, Mailchimp turns subscriber lists into revenue engines.

How to Improve Mailchimp Skills

Make every send matter:

1. Segment deeply: Behaviors, recency, frequency, value, interests—targeting beats blasting.

2. Personalize: Use merge tags and dynamic content to speak to intent, not just identity.

3. A/B test relentlessly: Subject lines, preview text, send times, CTAs, layouts—test small, learn big.

4. Automations: Welcome series, onboarding drips, win-backs, replenishments, and milestone flows that hum in the background.

5. Analyze and iterate: Track opens, clicks, revenue, and subscriber health. Prune unengaged contacts to protect deliverability.

6. Mobile-first design: Responsive templates, tight copy, tappable buttons, and compressed images.

7. Integrations: Sync with ecommerce, CRM, and ads to enrich targeting and attribution.

How to Display Mailchimp Skills on Your Resume

11. WordPress

WordPress is a flexible CMS powering sites from lean blogs to enterprise builds. Themes, plugins, and the block editor make it customizable without heavy development.

Why It's Important

You can launch fast, manage content smoothly, and align SEO, UX, and brand standards—without reinventing the stack.

How to Improve WordPress Skills

Tune for speed, safety, and search:

1. Performance: Caching, image optimization, and lazy loading to boost Core Web Vitals. Keep plugins lean.

2. Security: SSL everywhere, strong roles and permissions, reputable security plugins, and timely updates.

3. SEO foundations: Structured data, clean permalinks, metadata, and mobile-first design—plus a trusted SEO plugin.

4. User experience: Clear IA, accessible components, fast navigation, and scannable content.

5. Maintenance: Routine backups, staging for updates, and plugin/theme audits to prevent drift.

6. Analytics: GA4 events and conversions, paired with Search Console and server logs for fuller insight.

How to Display WordPress Skills on Your Resume

12. Microsoft Excel

Excel is the workhorse for analysis, budgeting, forecasting, and reporting. When numbers need to tell a story, it delivers.

Why It's Important

From pacing to ROI, cohort analysis to revenue models, Excel helps you move from raw data to crisp decisions.

How to Improve Microsoft Excel Skills

Level up the essentials and the power tools:

1. Analysis & reporting: PivotTables, slicers, conditional formatting, and modern functions like XLOOKUP.

2. Data shaping: Power Query for importing, cleaning, and transforming messy data without manual rework.

3. Modeling: Power Pivot and Data Model for large datasets, relationships, and robust DAX measures.

4. Visualization: Clear charts, sparklines, and dynamic arrays for interactive dashboards.

5. Automation: Macros/VBA or Office Scripts to generate recurring reports and eliminate repetitive steps.

6. Collaboration: Co-authoring via OneDrive/SharePoint, version history, and protected ranges for safe teamwork.

7. Marketing-specific use: CAC/LTV, funnel analysis, cohort retention, channel pacing, and revenue attribution models.

How to Display Microsoft Excel Skills on Your Resume