Top 12 Digital Media Planner Skills to Put on Your Resume

In today's quick-shifting digital terrain, a sharp Digital Media Planner cuts through noise, steers spend with intent, and transforms data into action. A resume that marries analysis with creative spark and modern tools doesn’t just look good—it earns interviews.

Digital Media Planner Skills

1. Google Analytics
2. Facebook Ads
3. SEMrush
4. Hootsuite
5. Adobe Creative Suite
6. Tableau
7. Salesforce
8. Excel
9. WordPress
10. Canva
11. Mailchimp
12. TikTok Advertising

1. Google Analytics

Google Analytics 4 (GA4) tracks behavior across websites and apps, turning visits into event data you can compare, segment, and shape into decisions that move campaigns forward.

Why It's Important

GA4 reveals where traffic originates, what users do, and what actually converts—fuel for smarter channel mix, creative tweaks, and budget shifts that defend ROI.

How to Improve Google Analytics Skills

1. Set foundations: Configure data streams, enhanced measurement, internal traffic filters, and clear conversion events that mirror your funnel.

2. Event strategy: Map meaningful events and parameters (view_content, add_to_cart, generate_lead). Promote the few that truly matter to conversions.

3. Consistent tracking: Standardize UTM naming. Enforce a namespace for source, medium, and campaign to keep reports clean and comparable.

4. Explorations over guesswork: Use Funnel and Path Exploration (modern replacement for Behavior Flow), Cohort, and Segment Overlap to diagnose drop-offs and creative fit.

5. Audience building: Create audiences for retargeting and analysis (engaged non-converters, high-LTV segments, recent purchasers). Compare performance with “Comparisons.”

6. Attribution clarity: Review attribution model and lookback windows. Align with buying cycle so channels aren’t under-credited.

7. Go deeper when needed: Export to BigQuery for advanced queries and blending with ad-platform spend and CRM outcomes.

Wield GA4 like a live dashboard of user intent, not a rearview mirror.

How to Display Google Analytics Skills on Your Resume

2. Facebook Ads

Meta Ads (Facebook and Instagram) reaches massive audiences with granular targeting and creative surfaces—feeds, Stories, Reels, and placements across the ecosystem.

Why It's Important

Scale, targeting breadth, and robust measurement let you find pockets of profitable growth, even in crowded categories.

How to Improve Facebook Ads Skills

1. Wire the signals: Implement Meta Pixel and Conversions API for resilient event capture and better optimization, even with privacy headwinds.

2. Objectives that match outcomes: Pick the right goal (conversions, leads, sales) and optimize to the event closest to revenue.

3. Smart targeting: Lean into broad with strong creative and Advantage options, then layer custom audiences, lookalikes, and exclusions to control overlap.

4. Creative as the variable: Test hooks, lengths, formats (Reels, carousels, static), and thumb-stopping first seconds. Rotate winners, retire fatigue.

5. Budget and bids: Use Advantage campaign budget for scale or manual controls when precision matters. Test cost caps where volatility bites.

6. Measurement hygiene: Validate events, configure Aggregated Event Measurement, and set sensible attribution windows. Read incrementality where possible.

7. Iterate weekly: Kill poor performers quickly, duplicate winners to new audiences, and protect learning phases from constant edits.

How to Display Facebook Ads Skills on Your Resume

3. SEMrush

SEMrush is a research and monitoring suite for SEO, paid search, competitive intel, and content planning—handy for finding where to win attention and how rivals defend it.

Why It's Important

It surfaces keyword demand, competitor moves, and technical gaps so you plan channels with facts, not hunches.

How to Improve SEMrush Skills

1. Keyword discovery: Build clusters with intent in mind. Prioritize terms by volume, difficulty, and SERP features.

2. Competitive sweeps: Use domain and page-level comparisons to spot content gaps, backlink strengths, and ad copy patterns you can counter.

3. Position tracking: Monitor target keywords by device and location. Tie swings to campaign changes and seasonality.

4. Site audits: Fix crawl, speed, and metadata issues that choke performance. Track health over time like a KPI.

5. Backlink insights: Identify authoritative link opportunities and prune toxic links that drag domain trust.

6. Ad intel: Review competitor creatives and keywords to guide tests, budgets, and offers.

7. Reporting that sticks: Build project dashboards and scheduled alerts so stakeholders see movement without chasing it.

How to Display SEMrush Skills on Your Resume

4. Hootsuite

Hootsuite centralizes social scheduling, listening, engagement, and reporting—one console to manage many channels.

Why It's Important

It compresses workflow chaos. Plan content, measure impact, and respond fast without platform-hopping.

How to Improve Hootsuite Skills

1. Calendar discipline: Build a rolling content plan by theme, channel, and objective. Batch schedule to free time for real-time moments.

2. Listening streams: Track brand, competitors, and topics. Tag posts and messages so insights roll into reports, not into the void.

3. UTM consistency: Apply link presets so campaigns remain traceable in analytics.

4. Engagement workflows: Use inbox views, saved replies, and assignments to speed response and protect tone.

5. Team governance: Set roles, approvals, and brand-asset libraries. Avoid off-brand drift and last-minute scramble.

6. Analytics with intent: Build dashboards tied to goals—reach, engagement rate, response time, assisted conversions—and iterate formats based on what lands.

How to Display Hootsuite Skills on Your Resume

5. Adobe Creative Suite

Adobe Creative Cloud (often still called Adobe Creative Suite) brings together tools like Photoshop, Illustrator, Premiere Pro, After Effects, and Adobe Express to craft ads, videos, and on-brand visuals.

Why It's Important

Media plans need creative that earns the click. These tools turn ideas into assets that fit specs, pop in-feed, and load fast.

How to Improve Adobe Creative Suite Skills

1. Build brand libraries: Centralize colors, logos, and typography in libraries so teams stay consistent without thinking.

2. Speed with shortcuts: Learn hotkeys, actions, and batch processes. Time saved on production is time gained for testing.

3. Motion that matters: Use After Effects for lightweight animations, lower thirds, and snappy transitions that lift attention without bloating file size.

4. Export like a pro: Set presets per channel—aspect ratio, bitrate, codec, color profile—so every asset meets platform quirks.

5. Automate the repetitive: Scripts, templates, and Media Encoder queues keep volume high, errors low.

6. Stay current: New features land often. Fold improvements into workflows instead of letting them gather dust.

How to Display Adobe Creative Suite Skills on Your Resume

6. Tableau

Tableau turns messy datasets into clear, interactive visuals that spotlight what to change next in your plan.

Why It's Important

Visual clarity accelerates decisions—see trends faster, catch waste sooner, defend budgets better.

How to Improve Tableau Skills

1. Solid data model: Use relationships and clean joins. Document assumptions so numbers don’t drift.

2. Level up calculations: Practice table calcs, Level of Detail expressions, and parameters. Interactivity drives insight.

3. Design with purpose: Use hierarchy, whitespace, and color intentionally. Reduce chartjunk; tell one story per view.

4. Dashboard performance: Favor extracts when possible, limit quick filters, and profile slow views with performance recording.

5. Actions over filters: Drilldowns, highlights, and parameter actions make dashboards feel alive—and keep execs engaged.

6. Prep upstream: Clean and reshape data before it hits Tableau to avoid duct-tape fixes in the workbook.

How to Display Tableau Skills on Your Resume

7. Salesforce

Salesforce is a CRM platform for tracking leads, customers, campaigns, and revenue—plus automation and analytics that connect marketing touchpoints to outcomes.

Why It's Important

It ties media efforts to pipeline and revenue, making planning accountable and optimizations defensible.

How to Improve Salesforce Skills

1. Tight integrations: Connect ad platforms and web analytics so campaigns, costs, and conversions reconcile inside the CRM.

2. Dashboards that sell: Build views for channel CPA, pipeline by source, velocity, and multi-touch influence. Keep them live and legible.

3. Segmentation: Use fields, activities, and product signals to craft remarketing and lookalike seeds that actually convert.

4. Automation: With Marketing Cloud or Account Engagement, trigger journeys, lead scoring, and alerts that nudge prospects at the right moment.

5. Data quality: Normalize sources, dedupe records, and enforce picklists so reports stay trustworthy.

6. AI and forecasting: Tap CRM Analytics to surface patterns, next-best actions, and risk in the funnel.

How to Display Salesforce Skills on Your Resume

8. Excel

Excel is the Swiss Army spreadsheet—planning, analysis, QA, and “just need it done by noon” all live here.

Why It's Important

Fast pivots, clear models, and repeatable reporting let you steer budgets without waiting on a data team.

How to Improve Excel Skills

1. Modern functions: Master XLOOKUP, FILTER, UNIQUE, TEXTSPLIT, and LET. Build sheets that are readable and fast.

2. Analysis staples: Get fluent with SUMIFS, INDEX+MATCH, dynamic arrays, and date math.

3. Pivot power: Use PivotTables, PivotCharts, slicers, and timelines to summarize spend, reach, and conversions in seconds.

4. Power Query and Power Pivot: Clean, transform, and model multi-source data. Refresh beats rebuild.

5. Automation: Record macros for repetitive steps; graduate to VBA or Office Scripts for durable workflows.

6. Visualization: Choose chart types that tell the story quickly. Label directly. Avoid rainbow chaos.

How to Display Excel Skills on Your Resume

9. WordPress

WordPress is a flexible CMS for content, landing pages, and ecommerce—extendable via themes, blocks, and plugins.

Why It's Important

It ships pages quickly, plays nicely with SEO, and adapts to campaign needs without heavyweight dev lifts.

How to Improve WordPress Skills

1. Performance first: Use caching, a CDN, and image compression. Serve WebP/AVIF, lazy-load media, and trim plugins that slow TTFB.

2. Core Web Vitals: Preload critical resources, generate critical CSS, and keep JS lean. Test templates, not just homepages.

3. Security hygiene: Keep core, themes, and plugins updated. Enable 2FA, least-privilege roles, backups, and a WAF.

4. Modern editing: Lean into the block editor, reusable blocks, and patterns. Full Site Editing streamlines brand consistency.

5. SEO baselines: Solid metadata, clean URLs, schema, internal linking, and an XML sitemap. Fix crawl errors before chasing links.

6. Analytics and QA: GA4 events on key CTAs, heatmaps for behavior, and server logs to validate reality against reports.

How to Display WordPress Skills on Your Resume

10. Canva

Canva speeds up on-brand design—social posts, presentations, ads, and quick edits without heavy software.

Why It's Important

When content velocity matters, Canva keeps teams producing sharp assets that fit specs and timelines.

How to Improve Canva Skills

1. Brand Kit: Lock in colors, fonts, and logos so every export is consistent—even when many hands touch it.

2. Template systems: Build reusable templates for common formats. Swap imagery and copy; keep structure.

3. Magic Resize and versions: Repurpose winning creatives across placements quickly, tracking iterations as you learn.

4. Motion and timing: Add light animations, set pacing, and keep file sizes small. Movement, not mayhem.

5. Collaboration: Use comments, version history, and permissions to speed reviews and cut misfires.

6. Export settings: Choose the right format, compression, and color space per platform. Crisp without bloat.

How to Display Canva Skills on Your Resume

11. Mailchimp

Mailchimp is an email and marketing platform for segmentation, automation, testing, and analytics—your owned-audience workhorse.

Why It's Important

It nurtures prospects, activates customers, and ties messaging to revenue without guesswork.

How to Improve Mailchimp Skills

1. Segment with intent: Use tags, groups, behavior, and lifecycle stage to deliver relevance, not noise.

2. Automated journeys: Build triggers for welcomes, post-purchase, reactivation, and churn-risk flows. Let the system work while you sleep.

3. Personalization: Dynamic content blocks and product recommendations lift engagement. Speak to context.

4. Testing discipline: A/B subject lines, send times, layouts, and offers. Graduate to multivariate when volume allows.

5. Deliverability: Authenticate domains (SPF, DKIM, DMARC), prune inactives, and mind list hygiene to keep you out of spam traps.

6. Reporting that matters: Move beyond opens—optimize for clicks, conversions, and revenue per recipient.

How to Display Mailchimp Skills on Your Resume

12. TikTok Advertising

TikTok ads reach an engaged, trend-driven audience with vertical video formats built for fast storytelling and participation.

Why It's Important

Creative discovery and community proof travel quickly here—perfect for awareness that actually converts when done right.

How to Improve TikTok Advertising Skills

1. Audience understanding: Study comments, sounds, and creator styles in your niche. Mirror the vibe, not TV spots.

2. Format fluency: Test In-Feed, TopView, Spark Ads, and Shopping placements. Match message to moment.

3. Make the first second earn the second: Strong hook, clear value, native captions, and bold visuals. Keep it vertical, safe-zone aware, and quick.

4. Creator partnerships: Co-create with relevant creators and run Spark Ads to borrow trust and momentum.

5. Iterate relentlessly: Refresh creative weekly, tighten targeting, and let the algorithm learn before heavy edits.

6. Measure the right way: Track view-through and click-through contributions, and read lift where possible to avoid under-crediting.

How to Display TikTok Advertising Skills on Your Resume